Most marketers and professionals in the marketing field want to, as well – meaning that you potentially face stiff competition at each step in your career. However, there are others who want more than just a great title; they want to have an impact on business.
It’s common for people to have a few jobs early on in their marketing career as they get their footing and etch their niche in the industry – especially millennials. It’s no secret that millennials are willing to move from job to job at the beginning of their careers. They are not content with staying in the same position long term and are more willing to roll the dice and make things happen.
Each career move you make will have an impact on your personal brand and how you are perceived by potential employers.
Roles, requirements, strategies, and technology are continuously changing. Unfortunately, for many organizations and marketing agencies, this means a high level of employee turnover and a constant hiring cycle.
It could be argued that staying in the same job creates complacency. There isn’t a need to grow and learn new skills – something that is vital in an ever-changing marketing landscape.
Your personal brand matters. It becomes even more important as your career evolves and you take on more prominent positions – especially if you are in marketing or a related field. Modern marketing has a lot to do with what you can do with a company, but also who you are, and your personal brand’s reach.
One of the first things you’ll learn about career advice is that everyone has some to offer – even those who know very little about your career or industry. People love to offer advice – some is useful and some is downright terrible career advice.
Compensation is always at the top of the list of factors that influence a candidate to be interested in a job or career path. Who doesn’t want to have a good paying job, right? Job satisfaction and overall happiness are other important factors. No one wants to go to a job that they dread day after day.
With candidates more willing to make career changes and with so much change in the marketing industry, your organization needs to have a constant flow of talent to maintain flexibility, fill talent shortages, and achieve your performance targets consistently.
