Roles, requirements, strategies, and technology are continuously changing. Unfortunately, for many organizations and marketing agencies, this means a high level of employee turnover and a constant hiring cycle.
It could be argued that staying in the same job creates complacency. There isn’t a need to grow and learn new skills – something that is vital in an ever-changing marketing landscape.
People make mistakes, jobs and companies aren’t what they seem, and there are many who wish they would have stayed in their previous position a little longer than they did.
With candidates more willing to make career changes and with so much change in the marketing industry, your organization needs to have a constant flow of talent to maintain flexibility, fill talent shortages, and achieve your performance targets consistently.
Building a strong team of marketers starts with hiring – it can also be your downfall if you overlook the importance of recruiting the right people.
Marketers should be able to market themselves as a top marketing candidate. If you want to land your dream job and work with a top marketing firm, you need to be able to sell yourself to the organizations you want to work for.
Hiring a marketing professional doesn’t mean that you have found the right person to fill the void in your organization. Onboarding will tell you whether or not you have hired the right marketing candidate.
Top level marketing talent doesn’t stay on the market long – they are in high demand, and proactive companies act swiftly to ensure their company gets top job candidates before you do
Incentive programs set goals and performance standards, make you an attractive company to work for, and help shape a strong organizational culture. The key is to offer the right incentives. Sure, free lunches, company swag, and tickets to events are great, but the key is to use incentives that have a long term impact.
